M. Pierre Keyser has spent more than 20 years managing, designing and expanding high-end luxury optical boutique and retail stores, and is the Chief Executive Office of Luxury Optical Holdings (“LOH”).

Prior to LOH, he served as President of Lancel Americas (2000-2003), a division of the Richemont Group, Keyser opened 10 retail boutiques, over 300 wholesale doors, and launched an advertising campaign that successfully introduced LANCEL to America. Prior to Lancel, Keyser was President of Lead Ameriques, a division of the Richemont Group, where he served as National Sales Manager, Vice President, and President from 1990 to 2000.

Pierre is a graduate of Sacramento State University and resides in Las Vagas, NV. Mr. Keyser is the founder and President of the Enzi foundation, a youth foundation that aims to help disadvantaged minority youth by opening and broadening their horizons.