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www.steakumm.com
The Steak-Umm Company Inc. is a 40-year old U.S. manufacturer of branded
steak and meat-related products for the retail trade, and the producer of Steak-umm® Sandwich
Steaks and Steak-umm® Philly Cheese Steak sandwiches, Steak-umm® Wraps and Red-L®
Hors D'oeuvres. The Steak-Umm Company, based in Pomfret Center, Connecticut, is the
leading producer of frozen sliced steak, and sells to grocery retailers throughout the U.S.
According to Information Resources, Inc., Steak-Umm has historically had 35-40% market share
(source: IRI) of the frozen sliced steak market, a sub-market of the $60 billion beef industry. The Company
also competes in the $2.4 billion frozen hand-held foods market, which grew at an annual rate of 10.7%
from 1997-2001, and is projected to grow at an annual rate of 7.5% through 2007.
Wynnchurch Capital Partners LP, a Chicago-based middle-market private equity firm, lead investor
in the transaction, and Circle Peak partnered to acquire Steak-Umm’s assets on March 25, 2004.
Wynnchurch and Circle Peak have appointed Dennis M. Newnham as Chairman and Chief Executive Officer,
and Gerald J. Doutre as Chief Operating Officer and Chief Restructuring Officer, to augment existing
Company management. Mr. Newnham, former CEO and/or Chairman of B. Manischewitz Co., Tsumura
International, Lea & Perrins, Wilkinson Sword, and Adirondack Beverages, and a current Circle Peak
operating partner, and Mr. Doutre, former CEO of Redco Foods, Inc., former senior executive of Unilever,
and current member of Circle Peak’s Executive Council, bring 20-25 years of individual experience in branded
food products, and will serve on the board with Wynnchurch and Circle Peak.
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www.colewaterco.com
Cole Water Company LLC is a private water bottling company based in
Peru, Indiana. Cole Water Company’s core product is high quality water with an unusually
high degree of minerals, calcium in particular, all found in their natural state, making it a
unique beverage product in one of the highest growth segments of the health and
wellness consumer industry.
The acquisition of Cole Water Company LLC closed on December 10, 2003, and represents
Circle Peak’s first control-stake investment since its formal launch in September 2003.
In addition to ongoing working capital, Circle Peak will supplement the existing management
team and provide vital operational expertise under the leadership of John Spencer, a Circle
Peak Operating Partner and an accomplished beverage industry veteran of over 35 years.
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www.chompinc.com
Chomp Inc., based in Lebanon, New Jersey, competes in the $12 billion
pet food industry and is a leading player in the high growth $3 billion pet treats industry. Chomp
is the inventor and manufacturer of impulse pet “candy” brands, such as
Yip Yap breath mints for dogs, Pit'r Pat breath mints for cats, and Sniffers beef and cheese
“candies” for dogs. The company sells in over 20,000 stores in the US and
Canada and 25 countries worldwide. The products are available in pet, grocery, mass,
convenience, drug and gift channels. Chomp has sold over 3 million units to date and
projects run rate sales of approximately $5 million by 2005.
Chomp has strong store penetration across several channels, the pet superstore channel in
particular, where it has over 80% penetration. The company has received significant trade
sponsorship and press, and has a seasoned management team and advisory board. Since
February 2000, Chomp has been led by a former Nabisco Senior Vice President and General
Manager who previously led Nabisco's $800 million Planters™ division.
Chomp raised growth capital in early 2003 for working capital and sales and marketing
support to drive an aggressive expansion into the grocery store and mass merchant channels.
Circle Peak participated in this financing as a lead investor in participation with an accomplished
retail CEO and is a member of the firm’s advisory board.
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www.fluidity.net
Fluidity Fitness has a unique product dedicated
to the female exercise enthusiast and is one of the fastest growing
exercise methodologies in the country. It was launched in February
2000 at the Reebok Sports Club/NY. In March 2002, Fluidity classes
and equipment penetrated New York's seven highest caliber gyms,
including Equinox, Chelsea Piers, New York Health and Racquet
Club. Fluidity's equipment is a patent-pending freestanding, height-adjustable
ballet barre designed by leading engineers from MIT and Bell Labs.
Since inception, Fluidity has received significant press coverage
in over 30 fitness & lifestyle magazine articles.
Fluidity is based in New York, NY, and competes in the $6 billion
home fitness equipment market and the $700 million commercial
fitness equipment market. Specifically, Fluidity competes in the
female exercise submarket, a high growth segment of the health
fitness industry, including pilates, yoga, and Lotte Berk-inspired
ballet/stretch routines (women comprise a majority of exercisers,
but only about 5% of fitness equipment is created specifically
for women).
Fluidity raised growth capital in
late 2002 and early 2003 to launch an infomercial and to expand
the product's blueprint in the commercial market in selected urban
centers. Circle Peak participated in this financing with an accomplished
private equity investor.
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www.biowave.com
Biowave Corporation is a medical device company
that has developed a non-invasive, medical device that uses proprietary
technology to send an electronic signal into deep tissue in the
body blocking the transmission of pain. Clinical studies have
shown that the Biowave device provides results similar to implantable
neuromodulation devices in a non-invasive procedure, without the
risk and at a fraction of the cost. Biowave devices can be used
to treat joint or muscular related chronic, acute or post-surgical
pain in the low back, shoulder, neck, hip, knee, elbow, face,
legs, arms, wrist, hands, ankles and feet, without harmful side
effects. Use of the Biowave device reduces or eliminates the need
for morphine, narcotics and other painkillers.
Biowave has developed a professional tabletop device for physicians
and healthcare providers to treat patients’ pain conditions
in their office or clinic, and a wearable prescription based PDA-size
ambulatory consumer device for use at home or work. Both devices
utilize the same proprietary technology (patent pending) and proprietary
disposable electrode pads, which come in different sizes. Biowave
devices are currently being used for investigational use in IRB
approved clinical studies under FDA guidelines to treat musculoskeletal
pain that is chronic, acute or post-surgical in nature and located
in the low back, shoulder, neck, face, knee, elbow, wrist, hand,
ankle and foot. Clinical studies have shown that following a 20-minute
treatment, benefits include an average 80% reduction in pain,
a significant increase in range of motion and mobility and most
importantly, up to 24 hours of continued residual pain relief
and increased mobility. The Company intends to submit a 510 (k)
application with the FDA in 2003.
The National Institute of Health (NIH) estimates there are about
50 million cases of chronic pain and 30 million cases of acute
and post-surgical pain in the U.S. annually, which cost $100 billion.
This market is expected to grow significantly as the baby boomer
generation ages. Biowave is targeting both the professional and
the consumer market. The professional market consists of many
different types of healthcare providers that treat pain, in private
practice, physical therapy, sports medicine including professional
and college sports, pain management clinics, pain centers at hospitals
and at chiropractic clinics. There are approximately 320,000 physicians
and healthcare providers in the U.S. with a primary focus on treating
pain. Pain is the most common complaint of patients visiting their
physicians. Fifty percent of all doctors’ visits are a result
of patients suffering from pain. More than 22 million adults use
prescription painkillers. There were over 4 billion workdays lost
per year due to pain. This represents 30% of all lost workdays--
4 million patients visited pain clinics in 2000.
Biowave raised growth capital in late 2002 and early 2003 for working capital and
clinical trials and to support business expansion after FDA approval
in late 2003. Circle Peak, in participation with the founder and
CEO of a medical gel manufacturer, served as a lead investor in
a bridge round in anticipation of a $5-6 million Series C financing
in late 2003.
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